Sr. Digital Marketing Manager

Virtuous

Virtuous

Marketing & Communications
Phoenix, AZ, USA · Remote
Posted on Thursday, March 23, 2023
Our Mission
We believe that generosity has the power to create profound change in the world, and in the heart of the giver.
With that in mind, it’s our mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.
Our Core Values
Build Better
We build audacious ideas that accelerate philanthropy and dismantle the status quo.
Display Radical Generosity
We are generous with our time & talent as we serve our team and the nonprofit community.
Stay Humble & Enjoy the Journey
We take our work seriously, but we don't take ourselves too seriously.
Position Summary
Virtuous is looking for a purposeful, data-driven digital marketer with proven experience analyzing and optimizing integrated and digital marketing campaigns to drive target audience engagement, leads, appointments, sales-accepted pipeline, and accelerate revenue growth.
This is a great opportunity for a talented digital marketer looking to immediately impact a fast-paced, high-growth environment. The ideal candidate will understand the core strategies, channels, metrics and levers needed to optimize digital marketing results aligned to an integrated ABM approach.
You’ll report directly to the Chief Marketing Officer, and play a vital role in measuring, analyzing, and optimizing marketing programs to accelerate pipeline generation and new-customer adoption.

Responsibilities

  • Own, optimize, and scale the strategy and execution of all digital marketing channels
  • Decrease unit economic costs and increase ROI of all digital marketing channels
  • Support and contribute to the ABM digital marketing strategy targeting key accounts, verticals, and personas
  • Execute digital playbooks and campaigns that drive awareness, engagement, leads, sales accepted pipeline, and revenue growth against target accounts
  • Run digital marketing campaign experiments, track performance, and continually optimize campaigns to increase conversions and deliver accelerated pipeline and revenue in target accounts and verticals
  • Increase top of funnel leads with target accounts, verticals, and personas
  • Optimize database and nurture programs to increase engagement, experience and brand trust that moves accounts along the buyer journey to accelerate pipeline and closed deals
  • Build out key digital marketing reports and dashboards and report results to key executives and channel stakeholders
  • Work in partnership with the operations team to optimize our target accounts list, buyer intent signals, and data integrity to more precisely target and win deals
  • Optimize website through SEO strategies to increase traffic, conversions, leads, pipeline, and closed deals
  • Own the relationship with key marketing functions, partners, and other external stakeholders to increase leads, appointments, pipeline, and revenue
  • Develop a deep understanding of Virtuous’ products, messages, customers, the nonprofit sector, and the overall buyer's journey

Requirements

  • 5+ years of successful digital marketing execution where you owned, optimized, and scaled digital marketing channels that increased pipeline and closed deals
  • Robust, hands-on digital marketing experience across email, web, social, and paid channels
  • Track record of optimizing and scaling pipeline, revenue, and ROI in key digital marketing channels including Google Search, LinkedIn, Facebook, Instagram, Twitter, YouTube, review sites, and other key industry sites
  • Expertise in building out the digital marketing attribution framework and reporting suite to deliver visibility of results and trends in real-time
  • Track record of using retargeting and audience building strategies to accelerate target account engagement, pipeline growth, and closed deals
  • Expertise with CRM, marketing automation tools, and analytics platforms- Hubspot preferred
  • Expertise using an ABM marketing solution to drive pipeline and revenue from target accounts. 6sense preferred
  • Ability to build a buyer intent signal framework that targets the right accounts with the right message, and the right time
  • Expertise working closely with sales and other key stakeholders to drive pipeline and revenue
  • Track record of building and optimizing the marketing database to build brand, move contacts across the buyer journey, accelerate pipeline and revenue growth
  • Data-driven and analytical growth marketing mindset to solve problems and accelerate results using experiments, learnings and optimization
  • Proven success in B2B / SaaS digital marketing acquisitions frames targeted at the mid market and enterprise segments, nonprofit industry experience a plus
  • Superior written and verbal communication skills
  • BA, BS or higher in marketing, communications, business or related fields
What We Offer
- Market competitive pay
- Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
- 401(k) retirement plan with company matching- 6% match up to 50% (aka 3%) after 90 days
- We value our employee’s work life balance and encourage taking advantage of Unlimited PTO
- Supportive time off including paid volunteer days and company holidays
- Ample Medical/Dental/Vision healthcare benefits including (company match + dependent plans) and (employer) HSA/FSA contributions
- Mental and Wellness membership programs to nurture employees- OneMedical, Talkspace & Teladoc
- 12 weeks primary parent leave, 4 weeks secondary parent leave- full pay (adoption as well)
- 2 hours of paid volunteer time each month (most employees end up doing more!)
- We pride ourselves on Community and host exciting company outings and events