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Position Overview

We are seeking a strategic and technically proficient GTM Senior Strategic Analytics and Data Science Manager to serve as an internal consultant for our Marketing organization. This is an individual contributor role requiring a unique blend of technical expertise, business acumen, and consultative skills to drive data-driven insights that optimize marketing performance and demonstrate clear ROI across the customer lifecycle. This role reports to the Senior Manager, Strategic Analytics and Data Science and works closely with Marketing Leadership to ensure alignment with corporate goals and objectives.

Key Responsibilities

Strategic Marketing Analysis & Insights

• Serve as an internal consultant to Marketing teams, proactively identifying trends and opportunities for campaign optimization and efficiency improvements
• Analyze complex business problems beyond surface-level requests to understand and address underlying business needs
• Develop and deliver strategic insights that drive pipeline growth, marketing efficiency, and revenue attribution
• Create compelling data narratives that connect marketing activities to business outcomes and corporate strategic goals
• Independently identify areas requiring analysis and deliver actionable recommendations
• Ability to tie together narratives for marketing across all GTM (Marketing, Sales & Customer Success)

Cross-Functional GTM Analytics

Marketing Analytics:

• Analyze multi-channel campaign effectiveness and ROI
• Connect marketing activities to pipeline generation and revenue outcomes across customer lifecycle (Sales & Customer Success)
• Identify optimization opportunities in the marketing funnel

Sales Analytics:

• Analyze sales velocity metrics including time to close, average deal size, and win rates as it relates to marketing interaction
• Understand and optimize lead routing efficiency and BDR interaction points
• Analyze sales stage progression impact from marketing activities

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Customer Intelligence:

• Analyze customer behavior patterns to inform segmentation strategies
• Track customer journey analytics from first touch through conversion
• Understand impact of Customer Marketing activities on customer components of growth (Renewals, Upsell, Downsell, Churn)

Technical & Systems Expertise

• Demonstrate deep understanding of Marketing and GTM tech stack architecture and data relationships
• Build and maintain complex marketing dashboards and automated reporting
• Ensure data accuracy through comprehensive validation processes
• Partner with Marketing Operations on data quality and system optimization
• Provide business context and technical requirements for data integration projects

Stakeholder Management & Communication

• Partner with Marketing Leadership on strategic initiatives
• Support Demand Generation, Digital Marketing, Content, and Field Marketing teams
• Collaborate with Marketing Operations and GTM Operations on process and system improvements
• Provide regular insights to campaign managers and program owners
• Present complex findings in clear, actionable formats to both technical and non-technical audiences

Process Optimization

• Partner with operations teams to optimize data intake, validation, and analysis processes
• Identify and resolve data quality issues across systems
• Establish and maintain reporting systems as reliable Sources of Truth
• Document system processes and data relationships for team knowledge sharing

Required Qualifications

Experience

• 8+ years of experience in analytics roles, with significant exposure to Marketing, Sales and Customer Success analytics

• Bachelor's degree in Business, Marketing, Statistics, Computer Science, or related field. Equivalent practical experience will be considered

• Proven experience in high-growth, fast-paced SaaS environments

• Demonstrated ability to work across multiple business functions simultaneously

• Track record of moving from tactical execution to strategic insight delivery

Technical Skills

• Advanced proficiency in SQL - ability to write complex queries

• Expert-level Excel skills including advanced functions, pivot tables, and data modeling

• Strong experience with BI tools (Power BI preferred)

• Deep knowledge of marketing automation platforms

• Proficiency in Salesforce (SFDC) reporting and data structure

• Understanding of ETL processes and data integration concepts

• Understanding of web analytics (Google Analytics, Adobe Analytics)

Marketing Domain Expertise

• Deep understanding of B2B marketing metrics and funnel dynamics

• Expertise in multi-touch attribution and marketing mix modeling

• Knowledge of account-based marketing analytics

• Understanding of digital marketing channels and measurement

• Experience with marketing budget optimization and forecasting

Business Skills

• Deep understanding of SaaS business metrics and GTM processes

• Ability to connect technical data relationships to business outcomes

• Strong consultative mindset - ability to dig deeper beyond stated requests

• Excellent storytelling and data visualization skills

• Self-starter mentality with ability to identify and pursue high-impact analyses independently

Core Competencies

• Marketing Acumen: Deep understanding of modern B2B marketing strategies

• Analytical Excellence: Ability to translate complex data into marketing insights

• Consultative Approach: Partner with marketers to solve business challenges

• Communication: Present technical findings in marketer-friendly language

• Innovation: Bring new analytical approaches to marketing

Preferred Qualifications

• Experience with marketing platforms (Marketo, Bizible, Google Ads etc..)

• Experience with CRM (SFDC, Hubspot etc..)

• Familiarity with product telemetry data

• Experience in analytical roles

What Success Looks Like

• Marketing leaders rely on your insights for strategic decisions

• Demonstrated improvement in marketing ROI and efficiency

• Recognized as the go-to expert for marketing analytics and attribution

• Proactively identifies and addresses business challenges before they become critical

• Clear line of sight from marketing activities to revenue outcomes

Tricentis Core Values:
Knowing what we need to achieve and how to achieve it is important. Tricentis' core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.

• Demonstrate Self-Awareness: Own your strengths and limitations.
• Finish What We Start: Do what we say we are going to do.
• Move Fast: Create momentum and efficiency.
• Run Towards Change: Challenge the status quo.
• Serve Our Customers & Communities: Create a positive experience with each interaction.
• Solve Problems Together: We win or lose as one team.
• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

Why You’ll Love Working at Tricentis:

• Supportive and engaged leadership team.
• Career path and professional & personal development.
• Modern and new office space in the heart of Cork
• Pension plan, Private health insurance and Group Life Insurance
• Enhance statutory Maternity Pay
• 2 paid days Volunteering Leave per year
• And more!

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