Field Marketing Manager EMEA



Marketing & Communications
London, UK
Posted on Thursday, June 27, 2024

Tricentis is looking for an internationally experienced marketer with a proven track record in B2B tech marketing. The EMEA Field Marketing Manager will be a key member of the EMEA marketing team, executing segment-specific marketing programs for demand generation, brand awareness and customer expansion in Northern Europe and France.

As part of the EMEA marketing team, reporting to the Senior Director Marketing EMEA, this role will work closely with the broader marketing, operations and EMEA sales teams to maintain consistency across brand, messaging, programs and processes.

You will support the EMEA marketing program by working closely with a geographically distributed marketing team, headquartered in the United States, and collaborate on the strategy and execution of agreed marketing activities.

If you’re a data-driven self-starter that thrives in a fast-paced, dynamic environment, you’re passionate about modern marketing best practices, have a strong work ethic and program-excellence mindset, and love working with sales teams and contributing to business growth, then this is the role for you.


  • Collaborate with the EMEA GTM team leadership on the development of the marketing strategy to support the EMEA region to exceed lead, pipeline and revenue generation goals.
  • Execution of integrated marketing programs to support regional/in-country sales initiatives, working with multiple account segments, from Mid-Market to Large Enterprise.
  • Sample tactics include but are not limited to hosted events and briefings, 3rd party events and tradeshows, webinars, telemarketing, sales tools (nurture emails and playbooks), campaign localisation, and digital tactics.
  • Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention.
  • Liaise with field sales, channel sales, customer success managers, and BDR teams to ensure alignment on EMEA marketing programs and lead follow up.
  • Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice.
  • Partner with the Global Marketing and Corporate Communications teams to align on global demand generation programs, digital outreach (including paid media and social channels) and local PR coverage.
  • Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning of on regional marketing tactic coverage and messaging.
  • Work with local marketing agencies to support the execution of regional programs, including events management, public relations, market research and design.
  • Align with Marketing Operations to ensure that all programs are effectively tracked and measured, and that all marketing activity data is managed in accordance with agreed SLAs and KPIs.
  • Own and manage relevant components of the EMEA marketing budget and marketing calendar.

Skills and experience required

  • Minimum 5 years’ experience in B2B marketing in the enterprise software/high-tech industry.
  • Proven track record of success in modern marketing practices, incorporating demand generation, digital advertising, events management and social media.
  • A driven self-starter, data and details-orientated, and a creative problem solver, excellent at managing competing priorities and working as a team.
  • A proven ability to build highly effective relationships across organisations, specifically in sales, business development and marketing at all levels.
  • Strong project and program management experience, with a focus on delivering marketing campaigns/tactics with support from multiple dispersed stakeholders.
  • Excellent communication skills (verbal, written and presentation) with experience in building effective, appropriate reporting and review cadences with cross-functional project and campaign teams at all levels.
  • Goal and outcome orientated, with a good understanding of marketing metrics and data measurement, sales targets, sales methodology and sales strategy.
  • Experience working with cross-functional, cross-geo teams in a high-growth company.
  • Proven data segmentation and prioritization skills, with insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
  • Strong martech and workforce tool experience, specifically marketing automation and ABM tools and methodologies – Asana, 6sense, Marketo and skills preferable.
  • Minimum of Bachelor’s degree in Marketing or similar post-graduate diploma required
  • Language skills – English required, French preferred (native or fluent)
  • Ability to travel – approximately 15%

Tricentis Core Values:

Knowing what we need to achieve and how to achieve it is important. Tricentis core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.

  • Demonstrate Self-Awareness: Own your strengths and limitations.
  • Finish What We Start: Do what we say we are going to do.
  • Move Fast: Create momentum and efficiency.
  • Run Towards Change: Challenge the status quo.
  • Serve Our Customers & Communities: Create a positive experience with each interaction.
  • Solve Problems Together: We win or lose as one team.
  • Think Big & Believe: Set extraordinary goals and believe you can achieve them.

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran.