Partner Field Marketing Manager



Marketing & Communications
Multiple locations
Posted on Tuesday, June 18, 2024

The Partner Field Marketing Manager must have a strong balance of relationship building, program management, content creation, event planning and Go-to-Market planning and execution with partners. Close collaboration with Channel Sales & Field Marketing will be critical for success.

In this role, you will be expected to:

  • Develop, execute, and measure integrated partner marketing campaigns to drive and accelerate pipeline for your assigned region and partners. Sample tactics include, but are not limited to live events, webcasts, industry events, hospitality, digital marketing, content creation and joint sales play development.

  • Manage events of all sizes including small, curated events, roadshow lunch and learns.

  • Partner GTMBuild yearly and quarterly Go-to-Market strategies and campaign plan for assigned partners. Communicate full scope of resources and support the Tricentis co-marketing offers to partners.

  • Collaborate and work with the global events team to include partners in events such as Tricentis Roadshows and customer conferences.


  • Partner-focused: Possess an expert understanding of how to drive pipeline and joint activities with and through the partner ecosystem. Experience working with global and regional system integrators and ISVs. (Accenture, Cognizant, SAP, Oracle, etc.)

  • Enterprise Technology Experience: Background in a B2B environment, high-tech products/services required; enterprise software experience preferred.

  • Program Builder: Understand how to build and optimize global partner programs that can be executed regionally.

  • Excellent Communicator: Public speaking experience, comfortable with executive audiences, and ability to influence decision-makers.

  • Analytical: Experience collecting and analyzing data from a variety of sources to make informed business decisions and/or recommendations.

  • Innovative & Impactful Partner Marketer: Have a strong understanding of best-in-class marketing techniques and apply them to partner needs. Generate fresh ideas for partner led marketing offerings and continue to develop new methods and approaches.

Experience and Qualifications:

  • 6 years of marketing experience in a fast-paced and dynamic work environment with at least 3 years of partner marketing or field marketing and 3 years in a demand generation role or comparable experience.

  • Experience in working with or similar CRM, understanding of marketing automation and reporting.

  • Understanding of partner ecosystems, including GSI and SI models

  • Experience in both scaling large companies and fast growth startups is preferred.

  • Minimum of bachelor's degree in marketing or related field required.

Tricentis Core Values:

Knowing what we need to achieve and how to achieve it is important. Tricentis core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.

  • Demonstrate Self-Awareness: Own your strengths and limitations.

  • Finish What We Start: Do what we say we are going to do.

  • Move Fast: Create momentum and efficiency.

  • Run Towards Change: Challenge the status quo.

  • Serve Our Customers & Communities: Create a positive experience with each interaction.

  • Solve Problems Together: We win or lose as one team.

  • Think Big & Believe: Set extraordinary goals and believe you can achieve them.

Why You’ll Love Working at Tricentis:

  • Market conform salary + success-oriented bonus.

  • Supportive and engaged leadership team.

  • Career path and professional and personal development.

  • 401(k) plan, full benefits package available.

  • Company paid Disability and Life Insurance.

  • Hybrid work environment.

  • Our commitment to diversity and inclusion runs deep. We actively seek out those with different perspectives and consciously take steps to ensure everyone has a voice.

  • We’re a global company!

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran.