Product Marketing Manager



Marketing & Communications, Product
Atlanta, GA, USA
Posted on Tuesday, October 17, 2023

Kobiton empowers enterprises to accelerate mobile app delivery through manual, automated, and no-code testing on real devices. Kobiton's AI-augmented mobile testing platform uniquely delivers one-hour continuous testing and integration. At Kobiton, we understand how important customer experience is to brand perception and want nothing more than to help companies reduce app abandonment and accelerate delivery while increasing the joy users experience with their products.

Kobiton ranked the 18th Fastest-Growing Company in North America on the 2022 Deloitte Technology Fast 500™. We care about our customers, and we care about YOU. As one of Atlanta's "Best & Brightest," we focus on cultivating positive experiences for our customers and employees.

We are seeking a Product Marketing Manager to join our team!

As a Product Marketing Manager at Kobiton, you will play a critical role in shaping the success of our product in the market. You will be responsible for developing and executing product marketing strategies that drive awareness, demand, and adoption of Kobiton's mobile testing platform. This role requires a deep understanding of our target audience, competitive landscape, and our product's unique value proposition. This role is a hybrid role and will be expected to go into the office 2-3 times.


Key Responsibilities:

  • Go-to-Market Execution: Collaborate with cross-functional teams to create and execute go-to-market plans for new product launches and feature updates.
  • Product Positioning and Messaging: Develop clear and compelling positioning and messaging for Kobiton's products that resonate with target customers and differentiate us in the market.
  • Content Creation: Create high-quality marketing collateral, including product presentations, datasheets, whitepapers, and case studies, to support sales and marketing efforts.
  • Sales Enablement: Provide sales teams with the tools and training they need to effectively sell Kobiton's products, including sales decks, product demos, and competitive positioning.
  • Customer Advocacy: Identify and cultivate customer advocates who can provide testimonials, case studies, and referrals to support marketing efforts.
  • Competitive Analysis: Continuously monitor the competitive landscape and provide insights to inform product and marketing strategies.
  • Market Research: Conduct market research to gain insights into customer needs, industry trends, and competitive offerings. Use this data to inform product development and marketing strategies.
  • Demand Generation Support: Collaborate with demand generation teams to develop and execute marketing campaigns that drive customer engagement and lead generation.


  • Bachelor's degree in marketing, business, journalism, or a related field.
  • 3-5 years of experience in product marketing, content marketing, or digital marketing, preferably within the SaaS industry.
  • Highly organized, able to manage multiple projects and build repeatable programs.
  • Hands-on experience with WordPress and Canva.
  • Ability to work collaboratively with cross-functional teams and vendors, using a variety of tools and methods, including Slack, Asana, Basecamp, Productboard, Jira, Clickup, and others.
  • Analytical mindset with the ability to gather and interpret data to make informed decisions.
  • Strong project management skills and ability to handle multiple tasks simultaneously.
  • Creative thinking and problem-solving skills.
  • Join a team that is impacting the everchanging and growing mobile industry
  • Work with an extraordinary and diverse global workforce
  • Collaborate at a great office located in the 1776 building between Buckhead and Midtown
  • Continue to grow by participating in company-sponsored training and development opportunities through our Growbiton program
  • Enjoy Self-Managed (sometimes referred to as unlimited) Paid Time Off (PTO)
  • Take advantage of our 100% company-paid Medical, Dental, & Vision insurance for you and 80% coverage for your family
  • Receive monthly mobile phone and Wi-Fi reimbursement
  • Contribute to a 401(k) retirement plan
  • Any employee expecting can take part in our Paid Parental Leave Program
  • Access coffee and food at Bellwood Coffee Shop and fitness center in the 1776 office for FREE
  • Enjoy concerts and Hawks games at the State Farm Arena with our company Social Club tickets
  • Take advantage of learning more about Kobiton and your awesome team member through our quarterly in-person and virtual employee events from All Hands Meetings, Team Outing, and Happy Hours

Kobiton is proud to be an equal opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.